Abstract:
BACKGROUND : Globally, business coaching is an unregulated industry that is not yet considered
a profession. In South Africa, two of the regulatory bodies, namely Coaches and Mentors of
South Africa and the Institute of Management Consultants and Master Coaches of South
Africa, were recognised as professional non-statutory bodies in 2015.
AIM : The purpose of this study is to inquire into how business coaching is currently being
practised in South Africa from a practitioner’s perspective.
SETTING : At this key point in the maturation process of business coaching, it is important to
understand the present state of the industry in order to direct it towards its aim of becoming a
profession.
METHOD : A questionnaire was designed specifically for this research. It included all aspects
associated with the coaching practice. Questionnaires were presented to all members of the
professional body for coaches and mentors in South Africa.
RESULTS: The findings are in line with the results of similar studies conducted elsewhere in the
world. They revealed that business coaching is a young industry that attracts practitioners
from different backgrounds. The recommendations of these studies support the notion that
business coaching must move towards professionalisation. The information acquired through
this research can contribute to the development of a score sheet for the industry in South
Africa, as well as a progression plan to direct the industry towards professionalisation.
CONCLUSION : The article provides information regarding the current state of business coaching
in South Africa and links it with international tendencies. It shows that South Africa is on par
with the development of the industry globally.
