Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

dc.contributor.author	North, Ernest J.
dc.contributor.author	Enslin, Carla
dc.date.accessioned	2008-05-27T05:27:06Z
dc.date.available	2008-05-27T05:27:06Z
dc.date.issued	2007
dc.description.abstract	No abstract	en
dc.format.extent	11637 bytes
dc.format.mimetype	application/pdf
dc.identifier.citation	Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41.	en
dc.identifier.uri	http://hdl.handle.net/2263/5563
dc.language.iso	en	en
dc.publisher	Unisa	en
dc.rights	Unisa. Copyright has not been cleared yet	en
dc.subject	Branding	en
dc.subject	South African marketing and communications industry	en
dc.subject.lcsh	Branding (Marketing) -- South Africa	en
dc.title	Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry	en
dc.type	Article	en