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Impact of internal branding on student engagement : insights from a South African university
Maunze, O’bidie Rudo
;
Abratt, Russell
;
Mingione, Michela
(
Routledge
,
2020
)
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Author
Abratt, Russell (1)
Maunze, O’bidie Rudo (1)
Mingione, Michela (1)
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Brand engagement (1)
Higher education (1)
Internal branding (1)
South Africa (1)
Student engagement (1)
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2020 (1)
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