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Browsing Gordon Institute of Business Science (GIBS) by UP Author "Kleyn, Nicola Susan"
Now showing items 1-6 of 6
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Kleyn, Nicola Susan; Abratt, Russell; Chipp, Kerry; Goldman, Michael Maurice (University of California Press, 2012)The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm’s attempts to build a strong corporate identity across ...
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The conscientious corporate brand : definition, operationalization and application in a B2B context Abratt, Russell; Kleyn, Nicola Susan (Emerald, 2023-11)PURPOSE : As B2B firms face increasing scrutiny due to increased stakeholder awareness of environmental and social concerns, doing business with a conscience has become an important imperative. Despite a growing focus on ...
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Abratt, Russell; Kleyn, Nicola Susan (Emerald, 2012)PURPOSE – The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, ...
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Reddiar, Chantel Amanda; Kleyn, Nicola Susan; Abbratt, R. (Association for Professional Managers in South Africa, 2012)The purpose of this research is to explore the perspectives of directors to determine how they define, perceive, value, build and manage corporate reputation. A qualitative research design was employed. In order to gauge ...
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Sevel, Louise; Abratt, Russell; Kleyn, Nicola Susan (Emerald, 2018)PURPOSE : The purpose of this study is to understand how a large service organisation with a brand portfolio manages its corporate brand relative to its portfolio of product brands. DESIGN/METHODOLOGY/APPROACH : The authors ...
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Chipp, Kerry; Goldman, Michael Maurice; Kleyn, Nicola Susan (University of Johannesburg, Department of Business Management, 2007)PURPOSE: The aim of this paper is to further the theory and strengthen methodological approaches to the role of ethics in buyer-seller relationships. The paper explores opportunities to enhance response rates, validity and ...
Now showing items 1-6 of 6