Browsing Gordon Institute of Business Science (GIBS) by Supervisor "Maram, Allan"

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The factors that enable customer centricity and the changes in the organisation design when moving from a product to a customer centric strategy

Ambaram, Meena (University of Pretoria, 2013)

Launching new products into the market is considered a means of generating growth; however the growth is often short-lived as competitors copy product innovations. Organisations are learning that customers and not products ...
The relevance of relationship benefits when entering an emerging market : a study focussing on the East African Community

Matolong, Malebo (University of Pretoria, 2013)

Business relationships have been studied as a driver for firm competitiveness through relationship marketing, but not as a strategic advantage when entering an economy. Prior research has identified several dimensions of ...
The impact of changes to healthcare payment arrangements on private healthcare in South Africa

Apostoleris, Evangelos (University of Pretoria, 2018)

Alternative healthcare reimbursement models (ARMs) have been implemented around the world in order to ensure that quality, evidence-based medicine remains affordable and accessible as health service delivery costs continue ...

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