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Browsing Gordon Institute of Business Science (GIBS) by Subject "Leadership in crisis"

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Leading brand communication during crises : COVID-19 lockdown at Gautrain, South Africa

Scheepers, Caren Brenda; Ruiters, Michele; Mthombeni, Morris (Emerald, 2023-03)

LEARNING OUTCOMES : The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication ...

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