Browsing Gordon Institute of Business Science (GIBS) by Subject "Identity"

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Exploring post-retirement role identity emergence in public company CEOs

Lamberti, Mark (University of Pretoria, 2023-04-21)

Retirement is widely conceptualised as both a life status and a dynamic process that occurs over an extended period of time, as individuals prepare for, experience and adapt to postretirement life. Extensive study and a ...
Managing across a corporate and product brand portfolio : evidence from a large South African service organization

Sevel, Louise; Abratt, Russell; Kleyn, Nicola Susan (Emerald, 2018)

PURPOSE : The purpose of this study is to understand how a large service organisation with a brand portfolio manages its corporate brand relative to its portfolio of product brands. DESIGN/METHODOLOGY/APPROACH : The authors ...
The role of brands in the formation and manifestation of adolescent identity

De Gouveia, Claudia Maureen Gois (University of Pretoria, 2012-09-19)

The role that brands play in the lives of consumers has changed dramatically over time, from purely functional to instrumental, symbolic and hedonic in nature. Literature supports that brands are major contributors to, and ...

Now showing items 1-3 of 3

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