Browsing Gordon Institute of Business Science (GIBS) by Subject "Heuristics"

Browsing Gordon Institute of Business Science (GIBS) by Subject "Heuristics"

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  • Exclusive books : applying a behavioural economics perspective 
    Naidoo, Thiroshnee; Lew, Charlene (Emerald, 2020-09)
    LEARNING OUTCOMES : The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how ...