Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Hasson, Yossi"

Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Hasson, Yossi"

Sort by: Order: Results:

  • The role of Web 2.0 in building the start-up’s brand in South Africa 
    Hasson, Yossi (University of Pretoria, 2010-07-03)
    Start-ups face specific challenges when it comes to establishing their brand in the market. Web 2.0, the next generation of the Internet, presents both a significant opportunity and challenge for such start-ups to engage ...