Browsing Gordon Institute of Business Science (GIBS) by Author "Van der Borgh, Michel"

Browsing Gordon Institute of Business Science (GIBS) by Author "Van der Borgh, Michel"

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  • How to get great research cited 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Fehrer, Julia; Van der Borgh, Michel (Elsevier, 2020-08)
    Academic success traditionally has been assessed by publications in highly ranked journals. Other measures of research quality such as citations are now available, and these measures offer a wider perspective of academic ...
  • How to undertake great cross-disciplinary research 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, Roderick J.; Van der Borgh, Michel (Elsevier, 2020-10)
    As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the ...
  • Moving the needle : publishing academic-practitioner research in Industrial Marketing Management 
    Van der Borgh, Michel; Schafers, Tobias; Lindgreen, Adam; Di Benedetto, C. Anthony (Elsevier, 2022-05)
    Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we ...