There is more to corporate image than meets the eye

dc.contributor.author	Van Heerden, Neels, 1957-
dc.contributor.author	Van Heerden, Cornelius Hendrik, 1957-
dc.date.accessioned	2008-03-18T09:09:40Z
dc.date.available	2008-03-18T09:09:40Z
dc.date.issued	1994-12
dc.description.abstract	Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.	en
dc.format.extent	2442118 bytes
dc.format.mimetype	application/pdf
dc.identifier.citation	Van Heerden, N 1994, 'There is more to corporate image than meets the eye', Image & Text : a Journal for Design, no. 4, pp. 3-8.	en
dc.identifier.issn	1021-1497
dc.identifier.uri	http://hdl.handle.net/2263/4737
dc.language.iso	en	en
dc.publisher	Department of Visual Arts, University of Pretoria	en
dc.rights	Department of Visual Arts, University of Pretoria	en
dc.subject	Financial institutions	en
dc.subject	Graphic art	en
dc.subject	Marketing	en
dc.subject	Banks	en
dc.subject	Corporate colours	en
dc.subject	Corporate identity	en
dc.subject	Corporate image	en
dc.subject	Corporate logos	en
dc.subject	Corporate slogans	en
dc.subject	Graphic design	en
dc.subject.lcsh	Corporate image -- South Africa	en
dc.subject.lcsh	Banks and banking -- South Africa	en
dc.title	There is more to corporate image than meets the eye	en
dc.type	Article	en

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