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Atmospherics and the establishment of long-term customer relationships in a retail environment
Olivier, I.
;
Fletcher, M.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2000-06
)
Customer management : fad or substance?
Kotze, Theuns G.
;
Prinsloo, Melani
;
Du Plessis, P.J.
(
College of Economic and Management Sciences, University of South Africa
,
2003-12
)
Period of Internet usage : an indicator of the buying behaviour of Internet users?
Du Plessis, P.J.
;
Mostert, P.G. (Pierre)
;
North, Ernest J.
(
Juta
,
2004-03
)
Book Review (Corporate Rivalry and Market Power)
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
(
Taylor & Francis
,
2007-01
)
The role of marketing and advertising in the legal profession
Breytenbach, A.
;
North, Ernest J.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2000-09
)
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre
Jordaan, Yolanda
;
Simpson, Michelle N.
(
South African Association of Family Ecology and Consumer Sciences
,
2006
)
Comparing levels of career indecision among selected honours degree students at the University of Pretoria
Jordaan, Yolanda
;
Smithard, C.
;
Burger, E.
(
School of Accounting Sciences, University of Pretoria
,
2009
)
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
North, Ernest J.
;
Enslin, Carla
(
Unisa
,
2007
)
A comparative study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, Ernest J.
;
Myburg, T.
;
Hern, L.
(
Juta
,
2009-05
)
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Jordaan, Yolanda (19)
North, Ernest J. (18)
Van Heerden, Cornelius Hendrik, 1957- (18)
Van Heerden, Neels, 1957- (14)
Kotze, Theuns G. (10)
Du Plessis, P.J. (9)
Mostert, P.G. (Pierre) (8)
Steyn, T.F.J. (5)
Van der Waldt, De la Rey (5)
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Marketing (10)
Advertising (7)
Consumer behavior -- South Africa (6)
Consumer behaviour (6)
Relationship marketing (6)
Consumer behavior (5)
Corporate image (5)
Direct marketing (5)
Communication (4)
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