Browsing Marketing Management by Supervisor "Schreuder, A.N."

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Empirical testing of a customer relationship management model in consumer Internet services

Prinsloo, Meyer (University of Pretoria, 2007-12-05)

Please read the abstract (Synopsis) in the section, 00front of this document
The franchisee life cycle concept : a new paradigm in managing the franchisee - franchisor relationship

Krige, Lizanne (University of Pretoria, 2007-11-28)

Please read the abstract (Summary) in the section, 00front of this document
The role of price sensitivity and pricing in the demand for accommodation of local visitors to the Kruger National Park

Schutte, Ignatius Christian (University of Pretoria, 1999)

The need for the study was prompted by discussions with my fellow photographers and friends that fewer people visited the Kruger National Park the last few years. Various reasons were given for it. I discussed it with ...
Sources of sustainable competitive advantage for businesses operating in a global marketplace

De Villiers, Rouxelle (University of Pretoria, 2006-11-21)

Managers and marketing practitioners are spending more time and limited resources on finding new ways to acquire and retain customers. This study pursues the goal, to assist marketing practitioners, with a model of constructs ...

Now showing items 1-4 of 4

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