The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...

Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through ...

This study explores the nature, role and planning of the alternative brand contact. The concept of alternative brand contact is embedded in integrated brand contact management. Based on the outside-in and zero-based planning ...