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Browsing Marketing Management by Supervisor "Mostert, P.G. (Pierre)"
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(University of Pretoria, 2018)Value is considered the core of business-to-business marketing, and creating superior value from the customers’ perspective is key to gaining and maintaining a differentiating advantage in an increasingly competitive and ...
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(University of Pretoria, 2021-07)The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...
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