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Browsing Marketing Management by Supervisor "Kotze, Theunis Johannes"
Now showing items 1-9 of 9
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(University of Pretoria, 2012)Customer compliance has become a pivotal consideration in the marketing strategies of lifestyle management programmes. Previous research has shown that the better customers comply with the directives of service providers, ...
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(University of Pretoria, 2014)Internet penetration and access to the World Wide Web is growing at a rapid pace in South Africa. Progressively Internet users have become online consumers, buying books, music, insurance, electronics, furniture, groceries, ...
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(University of Pretoria, 2011-05-11)Sport plays a significant role in societies worldwide and this has lead to an increase in the interest in sports fans’ behaviour. South Africans regard rugby as an important role player in their country, national culture ...
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(University of Pretoria, 2010-07-23)Endorsement is a popular marketing communications tool that has been used by marketers for many years. However, traditional methods of marketing are now being surpassed as sophisticated consumers become more cynical and ...
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(University of Pretoria, 2010)Most research on the consumer decision-making process has been conducted on literate adults. More that 20% of the adult population in South Africa is classified as being functionally illiterate, lacking the numeric and ...
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(University of Pretoria, 2014)South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced ...
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(University of Pretoria, 2007-10-17)Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent ...
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(University of Pretoria, 2008-09-23)Services are becoming increasingly important. Almost two-thirds of the world’s total economic output is accounted for by services. Moreover, the leisure services industry is one of the fastest growing industries around the ...
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(University of Pretoria, 2011)Despite the advent of technology into consumers’ daily lives, many consumers are plagued by feelings of fear towards complex technology-related products. Feelings of anxiety and fear often lead to the avoidance of technology; ...
Now showing items 1-9 of 9