Browsing Theses and Dissertations (University of Pretoria) by Subject "E-marketing in sport mega-events"
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Browsing Theses and Dissertations (University of Pretoria) by Subject "E-marketing in sport mega-events"
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(University of Pretoria, 2013)From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic ...
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