Incubator of innovation : a business incubator for recent graduates of the University of Pretoria in the particular fields of design/art and engineering

Abstract

Innovative newly qualified graduates need to proof themselves to the world through their God-given talents and ideas and can only really put their name on the map by starting their own company. Graduates being compelled to join a company to attain, over a number of years, the necessary capital investment and business skills, cannot flourish and reach their full potential whilst being overshadowed by the company. There is a need for an interface between the university and the industry, a middle ground and an incubator where newly graduates can be nurtured into maturity in order to be independent. An opportunity for innovative entrepreneurs to start his/her own company by providing them with the necessary services and conveniences, immediate and grand exposure as well as training in the field of business management. Lynnwood Road as the front facade of the University of Pretoria, forms the visual interface with the public sector. Lynnwood Road is a narrative journey describing the translating of information being offered by the University of Pretoria. This narrative is formed in each person's own thoughts driving along Lynnwood Road, but the narrative is incomplete as it is without a conclusion. There isn't a building that serves as an exhibition space for the university to display the products and innovations that comes from absorbing years of information at the University of Pretoria.