Abstract:
Emerging markets (EMs) contribute significantly year-on-year to global gross domestic product (GDP) and continue to offer developed countries huge opportunities such as raw materials and readily available markets for various goods and services produced in developed economies. However, multinational corporations (MNCs) from developed markets operating in emerging countries continue to develop inappropriate perceptions and assumptions influenced by Western imperialist and arrogant attitudes, which carry a very short-term view on the future of developing countries, despite extracting multibillion-dollar profits from these regions. The objectives of the research study were to establish the relationship between strategic management practices (SMPs) and the financial performance of MNCs in emerging markets, by testing, validating the viability and applicability of the SMPs framework and by evaluating SMPs financial contribution to the bottom-line of MNCs. The research study found that for MNCs with comprehensively adopted and implemented the SMPs framework their financial performance continues to improve year on year, depicting a positive relationship between SMPs and overall financial performance of MNCs with business interests in emerging markets. The study, however, concludes that the MNC executives wrong assumptions about emerging countries results in the crafting of strategies within business models that fail to fit in emerging markets. Copyright
