New business creation is fundamental to the growth of the South African economy and to our future socio-political stability. Access to equity funding education and experience are key elements in successful venture creation. South Africa needs a growing pool of potential black entrepreneurs who have the motivation and ability to identify and to realise new business opportunities. South Africa, as is it true for most developing countries, there is a huge shortage of entrepreneurs. This is especially true for black entrepreneurs in the formal sector. The purpose of this explorative research study aimed at diagnosing and seeking new ideas in our quest to get a better understand of equity funding options available to black corporate professionals transitioning to start new entrepreneurial ventures. For this purpose fifteen black entrepreneurs were interviewed in face-to-face personal interview, using an open ended and semistructured incorporated in an interview guide schedule. The data was analysed using content analysis methodology; grounded theory method was preferred and was used to collect and analyse the data. Key Insights were drawn from the study that was used to develop new ideas that were incorporated into the recommendations to three key stakeholders. Mostly important there were few opportunities that were identified for future research. Overall this research study succeeded in what it intended to prove.