Abstract:
Purpose - This study investigates the nature of Corporate Entrepreneurship (CE) in the Liquor industry in South Africa. This industry finds itself in turbulent trading conditions and all liquor segments compete for the same share of throat with a situation where competitiveness is increasing within a “free trade” climate. Corporate Entrepreneurship serves as an unconditional solution in this regard. This study defines CE in broad as entrepreneurship within the boundaries of organisational context. It implies the application of the principles of innovation coupled with entrepreneurial traits and orientation. Methodology – The research design embraces firstly a secondary assessment of the research evidence available in the sub-science, Corporate Entrepreneurship and secondly an empirical investigation based on quantitative assessment measures. The Corporate Entrepreneurship Assessment Instrument (CEAI) was used as the data collection tool whereby the organisations identified areas where management and in particular middle management can make noteworthy impact by developing strategies that can create, increase or sustain endeavours toward Corporate Entrepreneurship. Results – It was found that management support is the underlying factor that initiates and drives entrepreneurship. The results presented a trend that showed an increase in length of tenure with an organisation and the liquor industry in particular. The availability of time plays a very important role initiating entrepreneurial actions from within an organisation. Copyright
