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The role of product placement in feature films and broadcast television programmes : an IMC perspective
Van der Waldt, De la Rey
(
Southern African Communication Association
,
2005-12
)
Information and source preferences of a student market in higher education
Bonnema, Jeanne Susan
;
Van der Waldt, De la Rey
(
Emerald
,
2008
)
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Author
Van der Waldt, De la Rey (2)
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