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Auditing and credibility
De Jager, Herman
(
Southern African Institute of Government Auditors
,
2008
)
Celebrity endorsements versus created spokespersons in advertising : a survey among students
Van der Waldt, De la Rey
;
Van Loggerenberg, M.
;
Wehmeyer, L.
(
Juta
,
2009-03
)
Inflation targeting : a framework for communication
Demertzis, Maria
;
Viegi, Nicola
(
Berkeley Electronic Press
,
2009-12
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
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Chuchu, Tinashe (1)
De Jager, Herman (1)
Demertzis, Maria (1)
Mashwama, Vuyelwa Constance (1)
Maziriri, Eugine Tafadzwa (1)
Van der Waldt, De la Rey (1)
Van Loggerenberg, M. (1)
Viegi, Nicola (1)
Wehmeyer, L. (1)
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Credibility (4)
Advertising (2)
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Auditing (1)
Auditing -- South Africa (1)
Brand communication (1)
Celebrity endorsement (1)
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Created spokesperson (1)
Endorsements in advertising (1)
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