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Browsing Economic and Management Sciences by UP Author "Van Heerden, Gene"
Now showing items 1-14 of 14
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Maree, Tania; Van Heerden, Gene (Emerald, 2021-02)PURPOSE : The purpose of this study is to explore customer engagement (CE) in Facebook brand communities. It clusters Facebook brand fans to establish whether an existing typology holds in a diverse sample, and examines ...
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Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie (Journal of Contemporary Management, 2014)Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of understanding of what craft retailers consider as important when searching for suppliers. The study was conducted ...
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Van Heerden, Gene (European Public Relations Education & Research Association, 2003-07)The European Public Relations Education and Research Association (EUPRERA) initiated the European Body of knowledge Project (referred to as EBOK hereafter) in 1998 in order to share ideas on public relations in different ...
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Wiese, Melanie; Van Heerden, Gene; Maree, Tania (International Center for Information Technology and Development, 2017-01)Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and ...
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Van der Merwe, R.; Van Heerden, Gene (Association for Professional Managers in South Africa, 2009)Research suggests that consumer choice is sub-optimal: simply we satisfice. Limited data, time and expertise render our rationality ‘bounded’. The opinion leader offers a solution to this problem: when faced with a complex ...
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Pitt, Leyland F.; Nel, Deon; Van Heerden, Gene; Chan, Anthony (Emerald, 2009)PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source ...
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Makhitha, K.M. (Khathutshelo Mercy); Wiese, Melanie; Van Heerden, Gene (Southern African Communication Association, 2014-12)Craft producers struggle to access the retail market because of their inability to communicate effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the communication channels used, ...
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Van Heerden, Danita; Wiese, Melanie; Van Heerden, Gene (MC Cant, 2020-12)The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, ...
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Jordaan, Yolanda; Van Heerden, Gene (Elsevier, 2017-05)PURPOSE : The paper aims to assess which aspects of online privacy concern and reported privacy behavior predict Facebook usage intensity. DESIGN / METHODOLOGY / APPROACH : The data were obtained by collecting 598 surveys ...
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Van Heerden, Gene (Southern African Communication Association, 2010-12)While much research has been conducted on consumer skepticism about advertising, limited attention has been focused on the relationship between gender and scepticism. As the Internet and new technologies continuously ...
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Van Heerden, Gene; Rensburg, Ronel S. (Southern African Communication Association, 2005-07)There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
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Isaacson, Jeffrey Ian; Jordaan, Yolanda; Van Heerden, Gene (Elsevier, 2018-03)No abstract available.
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Jordaan, Yolanda; Van Heerden, Gene; Jordaan, Andre Cillie (Unisa Press, 2014)Higher education educators are experiencing challenges and increasing pressure to ensure that graduates are employable. Some speculate that the lack of the right employment skills could contribute even more to the increase ...
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Ghazisaeedi, Mehdi; Steyn, Peter G.; Van Heerden, Gene (Academic Journals, 2012-06-27)With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential ...
Now showing items 1-14 of 14