Browsing Economic and Management Sciences by UP Author "Van Heerden, Cornelius Hendrik, 1957-"
- UPSpace Home
- →
- Economic and Management Sciences
- →
- Browsing Economic and Management Sciences by UP Author
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Economic and Management Sciences by UP Author "Van Heerden, Cornelius Hendrik, 1957-"
Now showing items 1-6 of 6
-
Slippers, Jana; Grobler, Anske F.; Van Heerden, Cornelius Hendrik, 1957- (SUNMeDIA, 2010)As een van die 11 amptelike landstale van Suid-Afrika verkeer Afrikaans in ’n unieke posisie met verskeie uitdagings. Die geskiedenis en gebeure wat hiertoe bygedra het word oorsigtelik ondersoek om sodoende insig te kry ...
-
Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
-
Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Unisa Press and Taylor & Francis, 2010-03)Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...
-
Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (UFS - Sasol Library, 2005-12)This study examines the influence of gender and recall in terms of sponsor image and purchase intention in relation to the four international sponsors of the 2003 Cricket World Cup (CWC 2003). The research was conducted ...
-
Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...
-
Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...
Now showing items 1-6 of 6