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Showing 8 out of a total of 8 results for collection: Research Articles (University of Pretoria).
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The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola Susan
(
Emerald
,
2023-11
)
Impact of internal branding on student engagement : insights from a South African university
Maunze, O’bidie Rudo
;
Abratt, Russell
;
Mingione, Michela
(
Routledge
,
2020
)
Building a strong corporate ethical identity : key findings from suppliers
Kleyn, Nicola Susan
;
Abratt, Russell
;
Chipp, Kerry
;
Goldman, Michael Maurice
(
University of California Press
,
2012
)
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter
;
Pitt, Leyland F.
;
Strasheim, Arien
;
Boshoff, Christo
;
Abratt, Russell
(
Elsevier
,
2010
)
Director’s perspectives on the meaning and dimensions of corporate reputation
Reddiar, Chantel Amanda
;
Kleyn, Nicola Susan
;
Abratt, Russell
(
Association for Professional Managers in South Africa
,
2012
)
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola Susan
(
Emerald
,
2012
)
Managing across a corporate and product brand portfolio : evidence from a large South African service organization
Sevel, Louise
;
Abratt, Russell
;
Kleyn, Nicola Susan
(
Emerald
,
2018
)
Social media influence on the B2B buying process
Diba, Hoda
;
Vella, Joseph M.
;
Abratt, Russell
(
Emerald
,
2019-08
)
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Author
Abratt, Russell (8)
Kleyn, Nicola Susan (5)
Boshoff, Christo (1)
Chipp, Kerry (1)
Diba, Hoda (1)
Goldman, Michael Maurice (1)
Maunze, O’bidie Rudo (1)
Mingione, Michela (1)
Pitt, Leyland F. (1)
Reddiar, Chantel Amanda (1)
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Subject
Business-to-business (B2B) (2)
Corporate branding (2)
Corporate reputation (2)
Architecture (1)
Benefit performances -- Asia (1)
Brand engagement (1)
Brand portfolio management (1)
Business-to-business marketing (1)
Buying centre (1)
Conceptual model (1)
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Date Issued
2020 - 2023 (2)
2010 - 2019 (6)
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