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Browsing by Author "Strasheim, Arien"
Now showing items 1-6 of 6
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Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
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Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; Boshoff, Christo; Abratt, Russell (Elsevier, 2010)The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...
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Potgieter, Danita; Wiese, Melanie; Strasheim, Arien (South African Association of Family Ecology and Consumer Sciences, 2013)Verskeie faktore beïnvloed die manier waarop verbruikers optree en hoe besluite geneem word. Dit staan ook bekend as 'n verbruiker se besluitnemingstyl. 'n Besluitnemingstyl kan beskryf word as 'n psigiese-oriëntasie wat ...
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Van der Merwe, Michelle Caroline; Grobler, Anske F.; Strasheim, Arien; Orton, Lizre (AOSIS Open Journals, 2013-04-04)Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established ...
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Harmse, Adele; O'Neil, Susanna Maria; Strasheim, Arien (University of Stellenbosch, Faculty of Military Science, 2022-08)Generally, military members are often required to work away from home, resulting in extended absences from their families. International studies have shown the effects of extended absences to be severe and associated ...
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Conradie, N.; Van Zyl, C.; Strasheim, Arien (College of Economic and Management Sciences, University of South Africa, 2013-05-05)Despite the rapid growth of avitourism (birding) globally, the international market potential of avitourism is not fully utilised. This research endeavoured to develop a multidimensional measure of avitourist motivation ...
Now showing items 1-6 of 6