Browsing by Supervisor "Kapelianis, Dimitri"

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Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets

Munoobhai, Sharika (University of Pretoria, 2014)

Emerging markets are a great point of interest to multinational companies seeking to exploit new opportunities as they realise that catering to the rich domestic markets limits their opportunities, their potential and ...
Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels

Mtshemla, Nosipho (University of Pretoria, 2014)

The ‘bottom of the pyramid’ (BoP) refers to the world’s poorest socio-economic group. In South Africa, consumers in this segment are an increasingly attractive target market for multi-national corporations (MNCs), partly ...
Ubuntu : development and validation of a scale to measure African humanism

Mutsonziwa, Itayi (University of Pretoria, 2020)

Ubuntu is an African humanist philosophy described by the Nguni aphorism “umuntu ngumuntu ngabantu” which translates as a person is a person through other people. While Ubuntu has been a domain of extensive scholarly ...

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