Browsing by Subject "Electronic word of mouth (EWOM)"

Browsing by Subject "Electronic word of mouth (EWOM)"

Sort by: Order: Results:

  • What you say? Word of mouth within social media 
    Rennison, Robyn (University of Pretoria, 2011)
    This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that electronic WOM (eWOM) has on marketing campaigns. Quantitative descriptive ...