Browsing by Postgraduate "Mahleka, Katlego Matseatona"

Browsing by Postgraduate "Mahleka, Katlego Matseatona"

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  • An exploration of positive marketing in practice 
    Mahleka, Katlego Matseatona (University of Pretoria, 2017)
    Positive marketing is an emerging construct aimed at transforming marketing practice. The nascent literature on positive marketing identifies different types of this construct. The literature on positive marketing says ...