Browsing by Postgraduate "De Beer, Estelle"

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The conceptualisation of strategic communication management in a triple context environment

De Beer, Estelle (University of Pretoria, 2014)

The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this ...
The perception of top communicators of senior management's expectations of excellent communication in South African companies

De Beer, Estelle (University of Pretoria, 2001)

Communication departments may have the core knowledge to practise excellent communication, but senior management must also share a common understanding of the role and function of communication and communication managers ...

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