Keeping Users Engaged Through Gamification

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Abstract

Education often feels like broccoli, necessary but not exciting. Matric Live utilises gamification and AI to transform that broccoli into a dessert. With streaks, badges, leaderboards, and adaptive challenges, learning becomes addictive, like social media, but with real impact. My talk will demonstrate how playful design and intelligent feedback keep learners motivated, curious, and eager to return.

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User experience (UX), Assistive technologies, Gamification, Learning technologies, Designing for diversity

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Finger, L, 2025. 'Keeping Users Engaged Through Gamification’, presented at the UP TechX 2025 International Conference, 28 - 30 October 2025, University of Pretoria, Groenkloof, Pretoria.