Influence of young opinion leaders on older generation regarding mobile internet usage

dc.contributor.advisorGoldman, Michaelen
dc.contributor.emailichelp@gibs.co.zaen
dc.contributor.postgraduateGcaba, Sazi Sibusiso Nhlanhlaen
dc.date.accessioned2013-09-07T16:09:05Z
dc.date.available2013-04-26en
dc.date.available2013-09-07T16:09:05Z
dc.date.created2013-04-25en
dc.date.issued2012en
dc.date.submitted2013-02-16en
dc.descriptionDissertation (MBA)--University of Pretoria, 2012.en
dc.description.abstractIntergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on older generation regarding mobile internet usage.The study followed a convenience research design. A total of 597 online questionnaires were sent to Nedbank Group Technology employees aged over 44 via email. A total of 66 complete, complete, usable, online questionnaires were completed. The key finding was that young opinion leaders are likely to positively influence older generation regarding mobile internet usage. The finding is consistent with previous studies.en
dc.description.availabilityunrestricteden
dc.description.departmentGordon Institute of Business Science (GIBS)en
dc.identifier.citationGcaba, SSN 2012, Influence of young opinion leaders on older generation regarding mobile internet usage, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/29634 >en
dc.identifier.otherF13/4/156/zwen
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-02162013-163603/en
dc.identifier.urihttp://hdl.handle.net/2263/29634
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.en
dc.subjectUCTDen_US
dc.subjectMobile interneten
dc.subjectGenerationen
dc.subjectOpinion leadersen
dc.subjectConsumer socialisationen
dc.subjectIntergenerational influenceen
dc.titleInfluence of young opinion leaders on older generation regarding mobile internet usageen
dc.typeDissertationen

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