Influence of young opinion leaders on older generation regarding mobile internet usage

Abstract

Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or vice versa. The study investigated the influence of young opinion leaders on older generation regarding mobile internet usage.The study followed a convenience research design. A total of 597 online questionnaires were sent to Nedbank Group Technology employees aged over 44 via email. A total of 66 complete, complete, usable, online questionnaires were completed. The key finding was that young opinion leaders are likely to positively influence older generation regarding mobile internet usage. The finding is consistent with previous studies.