The open business model in a dynamic business environment : a literature review

Abstract

The open business model is the integration of open innovation with a business model. It is an important bridging construct between innovation and organisational performance in public and private organisation environments. The open business model is characterised by consistent change in the pursuit of competitiveness. Organisations’ inability to navigate environmental changes and challenges successfully, or their complacency about doing so, are major issues that have proved costly or life-threatening for many firms. Organisations constantly face two issues: competitiveness, and changes in the business environment. The literature points to numerous contentions about the open business model construct, about which the professional and academic fraternities have not yet reached a conclusion. Interestingly, there is near-homogeneity in the findings that business models are naturally stable and that, therefore, the open business model requires conscious effort and ingenuity to adopt. The open business model is a rising construct of public and private organisation environments, arousing interest and raising a plethora of questions from multiple groups.

Die oop sakemodel is die integrasie van oop innovasie en ’n sakemodel. Dit is ’n belangrike oorbrugsvoorstelling tussen innovasie en organisatoriese prestasie in openbare en privaat organisasie-omgewings. Die oop sakemodel word gekenmerk deur konstante verandering in die strewe na mededingendheid. Organisasies se onvermoë om omgewingsveranderings en -uitdagings suksesvol te hanteer en/of hul met oorgawe uit te voer, is belangrike kwessies wat vir baie maatskappye duur of lewensbedreigend is. Organisasies moet voortdurend oor twee sake besin: mededingendheid en veranderinge in die besigheids-omgewing. Die literatuur dui op talle stellings rondom die oop sakemodel-konstruksie. Die professionele en akademiese groepe het nog nie ’n finale gevolgtrekking bereik nie. Interessant genoeg is daar redelike ooreenkoms tussen die bevindings dat sakemodelle natuurlik stabiel is, en daarom vereis die oop sakemodel bewuste moeite en vindingrykheid om dit aan te neem. Die oop sakemodel wek egter baie belangstelling by openbare en private organisasies, en het ’n oorvloed vrae uit verskeie groepe tot gevolg.