Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
| dc.contributor.author | North, Ernest J. | |
| dc.contributor.author | Enslin, Carla | |
| dc.date.accessioned | 2008-05-27T05:27:06Z | |
| dc.date.available | 2008-05-27T05:27:06Z | |
| dc.date.issued | 2007 | |
| dc.description.abstract | No abstract | en |
| dc.format.extent | 11637 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41. | en |
| dc.identifier.uri | http://hdl.handle.net/2263/5563 | |
| dc.language.iso | en | en |
| dc.publisher | Unisa | en |
| dc.rights | Unisa. Copyright has not been cleared yet | en |
| dc.subject | Branding | en |
| dc.subject | South African marketing and communications industry | en |
| dc.subject.lcsh | Branding (Marketing) -- South Africa | en |
| dc.title | Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry | en |
| dc.type | Article | en |