Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
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Date
Authors
North, Ernest J.
Enslin, Carla
Journal Title
Journal ISSN
Volume Title
Publisher
Unisa
Abstract
No abstract
Description
Keywords
Branding, South African marketing and communications industry
Sustainable Development Goals
Citation
Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41.