Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry

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Date

Authors

North, Ernest J.
Enslin, Carla

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Volume Title

Publisher

Unisa

Abstract

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Keywords

Branding, South African marketing and communications industry

Sustainable Development Goals

Citation

Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41.