Exploring the influence of shelf-edge signage on consumer decision-making in Gauteng
| dc.contributor.author | Van der Merwe, Xania | |
| dc.contributor.author | Sonnenberg, Nadine Cynthia | |
| dc.contributor.author | Van der Merwe, Daleen | |
| dc.contributor.author | Kempen, Elizabeth | |
| dc.date.accessioned | 2009-05-05T07:56:31Z | |
| dc.date.available | 2009-05-05T07:56:31Z | |
| dc.date.issued | 2008 | |
| dc.description.abstract | No abstract available | en_US |
| dc.identifier.citation | Van Der Merwe, X, Sonnenberg, NC, Van Der Merwe, D & Kempen, E 2008, ‘Exploring the influence of shelfedge signage on consumer decisionmaking in Gauteng’, Journal of Family Ecology and Consumer Sciences, vol. 36, pp. 81-95. [http://www.up.ac.za/saafecs/] | en_US |
| dc.identifier.issn | 0378-5254 | |
| dc.identifier.uri | http://hdl.handle.net/2263/9890 | |
| dc.language.iso | en | en_US |
| dc.publisher | South African Association of Family Ecology and Consumer Sciences | en_US |
| dc.rights | South African Association of Family Ecology and Consumer Sciences | en_US |
| dc.subject | Shelf-edge signage | en_US |
| dc.subject | Consumer decision-making | en_US |
| dc.subject | Grocery purchase | en_US |
| dc.subject | Retail outlets | en_US |
| dc.subject | Information search | en_US |
| dc.title | Exploring the influence of shelf-edge signage on consumer decision-making in Gauteng | en_US |
| dc.type | Article | en_US |