Exploring the influence of shelf-edge signage on consumer decision-making in Gauteng
Loading...
Date
Authors
Van der Merwe, Xania
Sonnenberg, Nadine Cynthia
Van der Merwe, Daleen
Kempen, Elizabeth
Journal Title
Journal ISSN
Volume Title
Publisher
South African Association of Family Ecology and Consumer Sciences
Abstract
No abstract available
Description
Keywords
Shelf-edge signage, Consumer decision-making, Grocery purchase, Retail outlets, Information search
Sustainable Development Goals
Citation
Van Der Merwe, X, Sonnenberg, NC, Van Der Merwe, D & Kempen, E 2008, ‘Exploring the influence of shelfedge signage on consumer decisionmaking in Gauteng’, Journal of Family Ecology and Consumer Sciences, vol. 36, pp. 81-95. [http://www.up.ac.za/saafecs/]