Moving the needle : publishing academic-practitioner research in Industrial Marketing Management

dc.contributor.authorVan der Borgh, Michel
dc.contributor.authorSchafers, Tobias
dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.date.accessioned2023-04-26T12:58:01Z
dc.date.issued2022-05
dc.description.abstractIndustrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.en_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.embargo2025-05-14
dc.description.librarianhj2023en_US
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_US
dc.identifier.citationVan der Borgh, M., Schäfers, T., Lindgreen, A. et al. 2022, 'Moving the needle : publishing academic-practitioner research in Industrial Marketing Management', Industrial Marketing Management, vol. 103, pp. A1-A6, doi : 10.1016/j.indmarman.2022.03.015.en_US
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2022.03.015
dc.identifier.urihttp://hdl.handle.net/2263/90514
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.rights© 2022 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 103, pp. A1-A6, doi : 10.1016/j.indmarman.2022.03.015.en_US
dc.subjectAcademic-practitioneren_US
dc.subjectResearchen_US
dc.subjectRigoren_US
dc.subjectRelevanceen_US
dc.subjectEditorialen_US
dc.titleMoving the needle : publishing academic-practitioner research in Industrial Marketing Managementen_US
dc.typePostprint Articleen_US

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