How to write up case-study methodology sections

dc.contributor.authorLindgreen, Adam
dc.contributor.authorDi Benedetto, C. Anthony
dc.contributor.authorBeverland, Michael B.
dc.date.accessioned2020-05-08T13:20:30Z
dc.date.issued2021-07
dc.description.abstractBusiness-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a case-study methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management.en_ZA
dc.description.departmentGordon Institute of Business Science (GIBS)en_ZA
dc.description.embargo2021-04-25
dc.description.librarianhj2020en_ZA
dc.description.urihttp://www.elsevier.com/locate/indmarmanen_ZA
dc.identifier.citationLindgreen, A., Di Benedetto, C.A. & Beverland, M.B. 2020, 'How to write up case-study methodology sections', Industrial Marketing Management, vol. 96, A7-A10, doi : 10.1016/j.indmarman.2020.04.012.en_ZA
dc.identifier.issn0019-8501
dc.identifier.other10.1016/j.indmarman.2020.04.012
dc.identifier.urihttp://hdl.handle.net/2263/74519
dc.language.isoenen_ZA
dc.publisherElsevieren_ZA
dc.rights© 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 96, A7-A10, 2021, doi : 10.1016/j.indmarman.2020.04.012.en_ZA
dc.subjectBest practiceen_ZA
dc.subjectCase studyen_ZA
dc.subjectGuidelinesen_ZA
dc.titleHow to write up case-study methodology sectionsen_ZA
dc.typePostprint Articleen_ZA

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