How to write up case-study methodology sections

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Authors

Lindgreen, Adam
Di Benedetto, C. Anthony
Beverland, Michael B.

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a case-study methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management.

Description

Keywords

Best practice, Case study, Guidelines

Sustainable Development Goals

Citation

Lindgreen, A., Di Benedetto, C.A. & Beverland, M.B. 2020, 'How to write up case-study methodology sections', Industrial Marketing Management, vol. 96, A7-A10, doi : 10.1016/j.indmarman.2020.04.012.