Nudge for good : bridging choice architecture and co-creation for inclusive design

Abstract

The Nudge for Good project, spearheaded by the Melusi Youth Development Organisation (MYDO), is a transformative community initiative designed to tackle critical socio-economic issues in Melusi, Pretoria West, South Africa. Situated on the Vincent Sports Ground in Melusi 3, this Regenerative Design Hub offers an inspiring, skill-building alternative to the pervasive tavern culture, engaging local youth—who face high rates of unemployment and substance use—in meaningful activities that foster personal growth and bolster community resilience.

This dynamic hub functions as a creative incubator, featuring makerspaces, workshops, sports facilities, community events, and market days that promote social cohesion, economic empowerment, and self-reliance. Through these diverse offerings, the project nurtures a sense of belonging, well-being, and shared purpose among Melusi’s youth while fortifying the broader community. Supported by stakeholders including the Community-Oriented Substance Use Program (COSUP), the City of Tshwane, the University of Pretoria, and private investors, the initiative ensures sustained impact and alignment with community priorities.

Motivated by the need to provide engaging, constructive alternatives to substance use, the hub integrates principles of Public Interest Design (PID), Human Scale Development (HSD)(Max-Neef 1991), and Choice Architecture to create a holistic, sustainable intervention. Prioritising reclaimed materials and active community participation, the design is co-created with residents to reflect evolving needs and foster a deep sense of ownership and pride. Through incremental and adaptive strategies, Nudge for Good builds socio-economic resilience and empowers the community to envision and shape their own future.

Ultimately, the Nudge for Good project addresses Melusi’s immediate needs while laying the groundwork for long-term community empowerment. It demonstrates how strategic, inclusive design can spark transformative change in informal settlements, creating safe, enriching spaces that uplift youth and support a regenerative, self-sustaining future.