Abstract:
Cross-cultural encounters with diverse individuals, such as gays and lesbians, has resulted in these persons often encountering a sense of otherness. Within the workplace context, there exists a preferable cultural identity of heteronormativity, where heterosexual individuals dominate and represent the ‘we,’ while those who are ‘different,’ including gays and lesbians, represent the ‘cultural other.’ The study that informs this article investigated how Black African gay and lesbian people, as the ‘cultural other,’ experience otherness through workplace gossip, and why gossipers engage in such behavior. Using a qualitative research approach comprising semi-structured face-to-face interviews with 18 Black African gay and lesbian persons, in various South African organizations, thematic analysis was the basis for data analysis. Findings suggest that Black African lesbian women at lower organizational levels experience greater marginalization in the form of gossip compared to Black African gay men. Furthermore, the perception among gay and lesbian participants is that gossip related to the sexual orientation of the other is more rooted in the Black African than the White, Coloured and Indian South African communities. It was also found that intersecting identities (socio-economic class; educational qualifications; geographic location) result in marginalized, lower educated employees from Black African townships gossiping to a greater extent about gay and lesbian people, than those with higher qualifications and socioeconomic profiles residing in suburbs. Organizational cultures where people were rooted in religious beliefs produced more intense office gossip than workplace cultures where managers and peers embraced diversity. We recommend that in embracing cross-cultural management practices, training of employees regarding cross-cultural adjustment and understanding the other, will bring positive outcomes in the workplace environment.
