Servitization of business updated : now, new, next

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dc.contributor.author Vandermerwe, Sandra
dc.contributor.author Erixon, David
dc.date.accessioned 2023-12-05T07:12:06Z
dc.date.issued 2023-08
dc.description.abstract Coined in 1988, “servitization” has become the go-to concept for enhancing corporate competitiveness through value-added services. Over the years, the notion of value-added services to create a competitive edge, enhanced customer relationships, and market power has changed, facilitated by ever advancing technology. The authors look at this progression, spanning from the 1970s to the 2020s and into the future, with examples in both a B2B and B2C context. This is intended to assist both academics and practitioners in positioning themselves and taking steps to advance their research, thinking, and strategies. en_US
dc.description.department Gordon Institute of Business Science (GIBS) en_US
dc.description.embargo 2025-08-24
dc.description.librarian hj2023 en_US
dc.description.sdg None en_US
dc.description.uri https://www.elsevier.com/locate/emj en_US
dc.identifier.citation Vandermerwe, S. & Erixon, D. 2023, 'Servitization of business updated : now, new, next', European Management Journal, vol. 41, no. 4, pp. 479-487, doi : 10.1016/j.emj.2023.07.007. en_US
dc.identifier.issn 0263-2373 (print)
dc.identifier.issn 1873-5681 (online)
dc.identifier.other 10.1016/j.emj.2023.07.007
dc.identifier.uri http://hdl.handle.net/2263/93743
dc.language.iso en en_US
dc.publisher Elsevier en_US
dc.rights © 2023 Published by Elsevier Ltd. Notice : this is the author’s version of a work that was accepted for publication in European Management Journal. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in European Management Journal, vol. 41, no. 4, pp. 479-487, 2023, doi : 10.1016/j.emj.2023.07.007. en_US
dc.subject Servitization en_US
dc.subject Corporate competitiveness en_US
dc.subject Value-added services en_US
dc.subject Business-to-consumer (B2C) en_US
dc.subject Business-to-business (B2B) en_US
dc.title Servitization of business updated : now, new, next en_US
dc.type Postprint Article en_US


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