Servitization of business updated : now, new, next

dc.contributor.authorVandermerwe, Sandra
dc.contributor.authorErixon, David
dc.date.accessioned2023-12-05T07:12:06Z
dc.date.issued2023-08
dc.description.abstractCoined in 1988, “servitization” has become the go-to concept for enhancing corporate competitiveness through value-added services. Over the years, the notion of value-added services to create a competitive edge, enhanced customer relationships, and market power has changed, facilitated by ever advancing technology. The authors look at this progression, spanning from the 1970s to the 2020s and into the future, with examples in both a B2B and B2C context. This is intended to assist both academics and practitioners in positioning themselves and taking steps to advance their research, thinking, and strategies.en_US
dc.description.departmentGordon Institute of Business Science (GIBS)en_US
dc.description.embargo2025-08-24
dc.description.librarianhj2023en_US
dc.description.sdgNoneen_US
dc.description.urihttps://www.elsevier.com/locate/emjen_US
dc.identifier.citationVandermerwe, S. & Erixon, D. 2023, 'Servitization of business updated : now, new, next', European Management Journal, vol. 41, no. 4, pp. 479-487, doi : 10.1016/j.emj.2023.07.007.en_US
dc.identifier.issn0263-2373 (print)
dc.identifier.issn1873-5681 (online)
dc.identifier.other10.1016/j.emj.2023.07.007
dc.identifier.urihttp://hdl.handle.net/2263/93743
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.rights© 2023 Published by Elsevier Ltd. Notice : this is the author’s version of a work that was accepted for publication in European Management Journal. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in European Management Journal, vol. 41, no. 4, pp. 479-487, 2023, doi : 10.1016/j.emj.2023.07.007.en_US
dc.subjectServitizationen_US
dc.subjectCorporate competitivenessen_US
dc.subjectValue-added servicesen_US
dc.subjectBusiness-to-consumer (B2C)en_US
dc.subjectBusiness-to-business (B2B)en_US
dc.titleServitization of business updated : now, new, nexten_US
dc.typePostprint Articleen_US

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