Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
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Date
Authors
Van der Borgh, Michel
Schafers, Tobias
Lindgreen, Adam
Di Benedetto, C. Anthony
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.
Description
Keywords
Academic-practitioner, Research, Rigor, Relevance, Editorial
Sustainable Development Goals
Citation
Van der Borgh, M., Schäfers, T., Lindgreen, A. et al. 2022, 'Moving the needle : publishing academic-practitioner research in Industrial Marketing Management', Industrial Marketing Management, vol. 103, pp. A1-A6, doi : 10.1016/j.indmarman.2022.03.015.