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dc.contributor.author | Dzinamarira, Tafadzwa![]() |
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dc.contributor.author | Nachipo, Brian![]() |
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dc.contributor.author | Nyathi, Albert![]() |
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dc.contributor.author | Madziva, Roda![]() |
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dc.contributor.author | Herrera, Helena![]() |
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dc.contributor.author | Siegel, Hugh![]() |
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dc.contributor.author | Musuka, Godfrey![]() |
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dc.date.accessioned | 2022-11-09T12:03:30Z | |
dc.date.available | 2022-11-09T12:03:30Z | |
dc.date.issued | 2022-05-29 | |
dc.description.abstract | Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an “infodemic” spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful. | en_US |
dc.description.department | School of Health Systems and Public Health (SHSPH) | en_US |
dc.description.uri | https://hpp.tbzmed.ac.ir | en_US |
dc.identifier.citation | Dzinamarira, T., Nachipo, B., Nyathi, A., Madziva, R., Herrera, H., Siegel, H. & Musuka, G. The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe. Health Promotion Perspectives 2022 May 29;12(1):34-36. doi: 10.34172/hpp.2022.05. | en_US |
dc.identifier.issn | 2228-6497 (online) | |
dc.identifier.other | 10.34172/hpp.2022.05 | |
dc.identifier.uri | https://repository.up.ac.za/handle/2263/88225 | |
dc.language.iso | en | en_US |
dc.publisher | Tabriz University of Medical Sciences | en_US |
dc.rights | © 2022 The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License. | en_US |
dc.subject | Public health | en_US |
dc.subject | Communication | en_US |
dc.subject | COVID-19 pandemic | en_US |
dc.subject | Coronavirus disease 2019 (COVID-19) | en_US |
dc.subject | Zimbabwe | en_US |
dc.title | The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe | en_US |
dc.type | Article | en_US |