South African Airways – born again?

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dc.contributor.author Ward, Michael
dc.date.accessioned 2022-08-29T13:17:45Z
dc.date.available 2022-08-29T13:17:45Z
dc.date.issued 2021-11
dc.description.abstract CASE OVERVIEW : This case focuses on the business rescue of South African Airlines. SAA, four times rated the best airline in Africa (SAA, 2019), was already insolvent when in early 2020 COVID-19 decimated the world. The state-owned airline, which had last made profits in 2011, continued to lose millions of passengers to competitors over the next decade and, despite bailouts of more than R40bn, entered Business Rescue in December 2019, still owing creditors more than R26bn. To the surprise of many, Public Enterprises minister Pravin Gordhan was determined to rescue the airline. In May 2021, the business rescue practitioners handed SAA back to the interim board and Thomas Kgokolo (CA) (MBA) was appointed interim CEO. In June 2021, Gordhan announced a “born again” SAA, “almost ready to take off” and promised no more bailouts. But, with several billion rand outstanding to complete the rescue plan, a grounded fleet, unresolved labour problems, an critical but unnamed “strategic-equity partner” and a largely unvaccinated country entering its third COVID wave – what were the chances? EXPECTED LEARNING OUTCOMES : Within the framework of a country desperately in need of jobs and short of capital, the case raises questions about ethics, accountability, responsibility, management, economics and strategy. Should retrenched workers in airlines feel the consequences of their unfortunate career choices? Ought government’s bail-out already failed industries? Should governments run airlines? What sources of funds are available? Have all the necessary requirements for “restructuring” to succeed been satisfied? en_US
dc.description.department Gordon Institute of Business Science (GIBS) en_US
dc.description.librarian hj2022 en_US
dc.description.uri https://www.emerald.com/insight/browse/case-studies?collections=EEMCS en_US
dc.identifier.citation Ward, M. (2021), "South African Airways – born again?", Emerald Emerging Markets Case Studies, Vol. 11 No. 4. https://doi.org/10.1108/EEMCS-06-2021-0190. en_US
dc.identifier.issn 2045-0621
dc.identifier.other 10.1108/EEMCS-06-2021-0190
dc.identifier.uri https://repository.up.ac.za/handle/2263/86983
dc.language.iso en en_US
dc.publisher Emerald en_US
dc.rights © 2021, Emerald Publishing Limited en_US
dc.subject Financial risk en_US
dc.subject Company failure en_US
dc.subject Bankruptcy en_US
dc.subject Liquidation en_US
dc.subject Strategy en_US
dc.subject Government en_US
dc.subject Capital investment en_US
dc.subject Resource allocation decisions en_US
dc.subject Case study en_US
dc.title South African Airways – born again? en_US
dc.type Postprint Article en_US


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