Motives for resource integration in value co-creation in a multi-stakeholder service ecosystem

Abstract

The study contributes to the body of knowledge on motives that drive multiple stakeholders to participate in resource integration processes for value co-creation. The research objectives of why and how multiple stakeholders co-created values were explored through the context of a case of an Intergovernmental Organisation. An exploratory qualitative research methodology was employed to meet these objectives. The study engaged a diverse set of participants from public government, private, academic and NGO sectors, by utilising semi-structured interview approach. The participants further belonged to four GEO Work Plan activities, that were used for within case analysis. The findings of the exploratory research reveal the interdependency between intrinsic and extrinsic motivation with key motivation themes centred on relationships, learning and identity and voice. The research provides insights for managers in recognizing that psychological traits such as motivation are unique to each stakeholder, hence managers would benefit from obtaining insights into the different motivation drivers and assigned importance by the stakeholder, and to leverage these to improve stakeholder engagement and positioning their value proposition.